Jaime A. Velásquez's Portfolio

Welcome to the Amazon Bestsellers Case Study. In this case study, I’ll be sharing how I used Data Analytics to help Optink understand how different types of books perform different on Amazon to maximize the chances of becoming bestsellers with custom strategies for book publication. Throughout this case study, I will use RStudio as my data analytics tool. I will also follow a structured data analysis process: Ask, Prepare, Process, Analyze, Share & Act. By adopting this methodology, I aim to uncover key insights into Optink’s data-driven strategies.

Welcome to the Cyclistic Case Study. In this case study, I'll be sharing how I used Data Analytics to help Cyclistic understand how different types of customer use their bikes differently to maximize the number of annual members by shaping their marketing strategy. Throughout this case study, I will use RStudio as my data analytics tool. I will also follow a structured data analysis process: Ask, Prepare, Process, Analyze, Share & Act. By adopting this methodology, I aim to uncover key insights into Cyclistic’s data-driven strategies.